A Step towards a Hygienic India....
“Cleanliness is next to Godliness.”
Mahatma Gandhi,our very own Father of the Nation was a preacher of Clean India,but unfortunately after his death just like most of his ideals including a dream for cleaner India got lost in time.India which is on the verge of becoming a Global Superpower soon is been rank 123rd in Cleanliness by a Global agency.Keeping all this in his mind our Honorable Prime Minister Shri Narendra modi launched a nation wise campaign Swachh Bharat Abhiyan on 2nd October 2014.The Prime Minister has appealed to each and every Indian to take part in this initiative and lay the foundation for a cleaner India.
India is a country where more than 60% of its total population lives in rural areas and abide by the system and rules laid by their forefathers.They are unaware of all the progress,be it medical science,agriculture,technology etc. and still goes by full faith on their age old systems.When one visits a village or any other rural part of India he can easily spot people coming and going out of the fields with a bucket of water mostly in early morning.This leads us to a problem of poor sanitation facilities in our country most in rural part and its hazardous impact on the society and the environment. The reason for around 600 million people defacting in open everyday is the lack of awareness among them regarding proper sanitation and thus leading to less or no construction of toilets and lack of other hygienic amenities.Not only men,in a country like India were women and girls are worshipped contributes to it and are mostly the victims of its after effects both physically and mentally and is a big hitback towards their dignity and self respect.Even when the small Babli,who today learnt about sanitation,use of toilets in school questions her parents about toilets gets a rude reply from them and ask her to use the fields like others does and thus caging her thoughts about proper sanitation facilities too.
When one tries to look at the after affects of improper sanitation,he/she would be astonish to find out that in addition to creating a vile environment to live in it also pollutes one's food and water bodies with the help of the flies the breed on them.This strongly impacts to the health of the people mostly the women and the kids as they have to deal with it 24*7.
The government is trying to deal with the issue by conducting awareness program and with the help of print and electonic media.The Tv commercial featuring Vidya Balan,speaks for its own and the recently launch Swachh Bharat Abhiyan has made many come forward and take the initiative forward.One of the organisation that always supporterd this initiative and moreover was actively involved beforehand is Hindustan Unilever Limited.HUL under its flagship sanitation brand Domex, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013 and focusses in promoting the benefits of clean toilets & good hygiene.The programmea also aims to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation. And moreover it has also come up with "You Click Domex Contributes" initiative where one can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All one need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on one's behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.